Fractivo Insights
Practical guidance for software companies building revenue with AWS, from Competency designations and Marketplace listings to co-sell with AWS sellers.
Experienced CROs know how to build a revenue engine. AWS adds something different: a partner with its own sellers, programs and systems. Its rules differ
On August 31, AWS published new guidance on the AWS Solution Matching Engine, the machine learning system introduced in 2025 to help AWS sellers identify
In June 2026, AWS changed how every co-sell deal gets treated. Every opportunity submitted through ACE in AWS Partner Central now gets qualified in real
On June 16, 2026, AWS launched the Amazon Connect Customer Competency. It is the first competency tied directly to an AWS service. Notably, it also
AWS published an update this week to its agentic capabilities in AWS Partner Central. It deserves more than a skim. On the surface, it reads
Published May 12 2026 by Fractivo Earlier this year, we shared the story of our 12-week engagement supporting Docebo’s pursuit of two AWS Competency designations
What Q1 2026 cloud earnings just told every ISV about partner, co-sell, and Marketplace strategy. On April 29, three earnings reports landed within hours of
AWS announced 247 new AWS Competency, Service Delivery, Service Ready, and MSP partners added in December. For ISVs, AWS competencies are often misunderstood. They’re pursued
For companies scaling revenue through AWS Marketplace, visibility into billed revenue has never been the problem. Understanding when payments are actually collected and disbursed has
Introduction At Fractivo, we love celebrating our partners’ wins and this one is big. 🚀 We’re thrilled to announce that Defang, the trailblazing DevOps platform
Introduction: The Year AWS Partnership Becomes Performance-Based In 2026, AWS is transforming how partner success is defined. The next evolution of the AWS Partner Network