AWS Marketplace
Where AWS Revenue Starts: The Groundwork CROs Can’t Skip
Every CRO weighing whether to co-sell with AWS asks the same question: what will this do for my number? The honest answer is that AWS
October 20, 2026
Fractivo Insights
Field notes on AWS partnerships, Marketplace and co-sell
Practical guidance for software companies building revenue with AWS, from Competency designations and Marketplace listings to co-sell with AWS sellers.
AWS Marketplace
AWS Go-To-Market Strategy: A CRO’s Starting Point
Experienced CROs know how to build a revenue engine. AWS adds something different: a partner with its own sellers, programs and systems. Its rules differ
September 21, 2026
AWS Marketplace
AWS Is Building the System That Decides Which Partners Sellers See
On August 31, AWS published new guidance on the AWS Solution Matching Engine, the machine learning system introduced in 2025 to help AWS sellers identify
September 9, 2026
The Climb From 50 to 75: Inside the AWS Opportunity Quality Score
In June 2026, AWS changed how every co-sell deal gets treated. Every opportunity submitted through ACE in AWS Partner Central now gets qualified in real
July 21, 2026
AWS Competencies: The Amazon Connect Partner Guide
On June 16, 2026, AWS launched the Amazon Connect Customer Competency. It is the first competency tied directly to an AWS service. Notably, it also
June 30, 2026
AWS now scores every co-sell opportunity. Here is what that changes for partners.
AWS published an update this week to its agentic capabilities in AWS Partner Central. It deserves more than a skim. On the surface, it reads
June 17, 2026
Update: Docebo Earns AWS Nonprofit Competency – Dual AWS Status Is Now Official
Published May 12 2026 by Fractivo Earlier this year, we shared the story of our 12-week engagement supporting Docebo’s pursuit of two AWS Competency designations
May 12, 2026
The $1.4 Trillion Reason Your Marketplace Strategy Can’t Wait
What Q1 2026 cloud earnings just told every ISV about partner, co-sell, and Marketplace strategy. On April 29, three earnings reports landed within hours of
May 1, 2026
AWS Competencies in Practice: What They Signal to Buyers
AWS announced 247 new AWS Competency, Service Delivery, Service Ready, and MSP partners added in December. For ISVs, AWS competencies are often misunderstood. They’re pursued
January 12, 2026
AWS Marketplace Reporting Update: Improved Visibility Into Payment Collection and Cash Flow
For companies scaling revenue through AWS Marketplace, visibility into billed revenue has never been the problem. Understanding when payments are actually collected and disbursed has
January 8, 2026
🎉 Fractivo Celebrates Defang’s AWS Marketplace Launch: Powering the Agentic AI Era with One-Command Deployments
Introduction At Fractivo, we love celebrating our partners’ wins and this one is big. 🚀 We’re thrilled to announce that Defang, the trailblazing DevOps platform
November 18, 2025
AWS Partner 2026: What’s Changing and How to Win
Introduction: The Year AWS Partnership Becomes Performance-Based In 2026, AWS is transforming how partner success is defined. The next evolution of the AWS Partner Network
November 3, 2025