Fractivo Insights
Field notes on AWS partnerships, Marketplace and co-sell
Practical guidance for software companies building revenue with AWS, from Competency designations and Marketplace listings to co-sell with AWS sellers.
Fractivo Launches AWS Marketplace Listing for Alliance Leadership & Co-Sell Acceleration
A New Way for AWS Customers to Procure Fractivo Services We’re excited to announce that Fractivo’s AWS Alliance Leadership – Marketplace & Co-Sell Acceleration Service
Be Where Your Customers Are: Why AWS Marketplace Is Reshaping Software Buying
Introduction “Be where your customers are.” It’s a phrase every software leader has heard, but few truly act on. For years, ISVs and Startups have
Top 3 Sales Trends Fueling Growth in 2025
Software sales teams in North America are navigating a rapidly shifting landscape. Despite macroeconomic uncertainty, many are exceeding revenue targets by embracing a few key
What AWS’s Q2 Momentum Means for You and How to Use It to Drive Revenue
Amazon just posted another strong quarter for AWS: $30.9B in revenue, up 17.5% YoY. Behind those numbers is a coordinated motion: new generative AI services,
Can AWS Marketplace Discipline Convert Procurement from Overhead to Strategic Growth?
Enterprises that buy software through AWS Marketplace see a 377% return on investment. They also cut procurement cycles by 60%. Those figures come from a
AWS Free Tier, Fixed: A New Era for Marketplace Sellers and Newcomers Alike
Developers, startup founders, and technical teams often create AWS accounts with the intent to explore, learn and innovate. Sometimes leaving their workload running in the
One Year In: Building Clarity in the Cloud GTM Journey
Why We Started Fractivo After years in the cloud business working alongside some of the fastest-growing ISVs in the world, we noticed a recurring and
AWS Support Tiers and the Foundational Technical Review (FTR)
The AWS Foundational Technical Review (FTR) is a key milestone for startups looking to scale through AWS Marketplace and co-sell. One often-overlooked requirement—ensuring all production workloads have Business Support or higher—can create unexpected friction. This post unpacks why the support tier matters, how to navigate internal approvals, and how to use it as a strategic enabler for your cloud business.