How groundwork turns into revenue when you co-sell with AWS: product proven on AWS, Marketplace ready and deals shared lead to spend from AWS commitments, faster procurement and AWS sellers on select deals.

Where AWS Revenue Starts: The Groundwork CROs Can’t Skip

Every CRO weighing whether to co-sell with AWS asks the same question: what will this do for my number? The honest answer is that AWS

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Building an AWS go-to-market strategy: where CROs should start. Fractivo graphic showing three phases: foundation, transactable and co-selling.

AWS Marketplace

AWS Go-To-Market Strategy: A CRO’s Starting Point

Experienced CROs know how to build a revenue engine. AWS adds something different: a partner with its own sellers, programs and systems. Its rules differ

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AWS Is Building the System That Decides Which Partners Sellers See

On August 31, AWS published new guidance on the AWS Solution Matching Engine, the machine learning system introduced in 2025 to help AWS sellers identify

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Using Our Own Playbook: How Fractivo Turned AWS Marketplace into a Sales Engine

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Where AWS Revenue Starts: The Groundwork CROs Can’t Skip

AWS Go-To-Market Strategy: A CRO’s Starting Point

AWS Is Building the System That Decides Which Partners Sellers See