Be Where Your Customers Are: Why AWS Marketplace Is Reshaping Software Buying
Introduction “Be where your customers are.” It’s a phrase every software leader has heard, but
Introduction “Be where your customers are.” It’s a phrase every software leader has heard, but
Software sales teams in North America are navigating a rapidly shifting landscape. Despite macroeconomic uncertainty,
Introduction – Expectation vs. Opportunity When you list on AWS Marketplace, it’s tempting to expect
Amazon just posted another strong quarter for AWS: $30.9B in revenue, up 17.5% YoY. Behind
Enterprises buying software through AWS Marketplace achieve a 377% return on investment and reduce procurement
The AWS Foundational Technical Review (FTR) is a key milestone for startups looking to scale